Mch CustomerResearch™ provides SMEs with clear customer insights that drive marketing and sales strategy and tactics.
Mch CustomerResearch™ is a simple three-step process:
- We draw heavily on the insights already existent in your organization and then centralize and structure all information.
- We check this information independently against the needs and wants expressed by representative customer groups
- We help you close the gaps between what you sell and what they need
- We keep it simple: Mch CustomerResearch™ uses one simple instrument: interviews. No focus groups, conjoint analysis or multivariable functions.
That's it: simple, to the point with measurable results. Mch CustomerResearch™ is not perfect but preferable to status quo. It will deliver results in the most cost-effective approach.