Mch CustomerResearch™

Mch CustomerResearch™ provides SMEs with clear customer insights that drive marketing and sales strategy and tactics.
Mch CustomerResearch™ is a simple three-step process:

    1. We draw heavily on the insights already existent in your organization and then centralize and structure all information.
    2. We check this information independently against the needs and wants expressed by representative customer groups
    3. We help you close the gaps between what you sell and what they need
    4. We keep it simple: Mch CustomerResearch™ uses one simple instrument: interviews. No focus groups, conjoint analysis or multivariable functions.  

That's it: simple, to the point with measurable results. Mch CustomerResearch™ is not perfect but preferable to status quo. It will deliver results in the most cost-effective approach.


For more information contact us or consult ourĀ resources page.