Mch MarketingAudit™ helps improve your collection, internal use and dissemination of market information between the company and the markets. The outcome is a practical path to a professionally run marketing function on a SME budget.
Unlike sales, the marketing function speaks obsessively about market size, market share, market segmentation, positioning and branding.
The competitive intelligence and market research speaks obsessively about competitive moves, first mover’s advantage or simply about the customer’s needs and wants, value hierarchy and unique selling proposition.
If this terminology is not central to your SME the marketing function exists only implicitly. Consolidating the marketing function in a strong command centre offers tremendous opportunity to improving sales. Mch MarketingAudit™ will show you the way.